On May 21st last, at the Ivanovo State Polytechnic University in Russia, the Istituto Secoli master class was organized entitled "Being Leader in Fashion & Luxury: the Italian experience", held by the Operational Director Giorgio Secoli and Gian Mario Borney Fashion Executive and Consultant.
The lecture started from the historical analysis of the Italian experience in the pret a porter from the 80s to today, examining the most representative brands, and then deepening the positioning of Italian fashion and luxury brands, following their strategic paths to imagine the future options of the leaders of the fashion market. The lecture then continued with the analysis of the evolution of organizational models and operations in relation to market changes, to arrive at the introduction of "Cell Design", the approach of the future to the production processes of a fashion factory.
The event, aimed at encouraging the cultural exchange between the two academic realities, laid the foundations to start a collaboration intended to increase the knowledge and skills of students of both realities, through the integrated and coordinated development of specific academic projects.
On this occasion, Istituto Secoli, which for over 80 years has been delivering some of the best fashion courses on the market, has signed the Memorandum of Understanding (MOU), thus confirming the interest in development and cooperation in training - fashion with the Ivanovo regional area and the Ivanovo State Polytechnic University.
