GE.NE.RA leads to the creation of “GE.NE.RI”.
GE.NE.RA. is an analysis on the evolution of the digital and virtual world through the lens of art, video making, music, social media and photography. A compromise between the old and the new that creates (“genera” in Italian) a new way of thinking. A journey in time from the postmodern era, through the contemporary, to the definition of a post-contemporary age.
GE.NE.RA leads to the creation of “GE.NE.RI”.
Augmented Reality - Space and body augment, and extend. The real identity expresses a physical concept through a concrete and tactile transition. And eventually reaches a hovering and wide world, which can be found in augmented reality. A new idea of unreal physical reality.
Holographic Photography - Hyperconnectivity as a digital resurrection; a link between reality and intangible. The holographic object becomes a symbol, an evolution, a projection of a future post-contemporary multilayered tool: the symbol of a “re-generation”.
Art Video - A stream of images without context; the redefinition of words as an experiment of new messages. A new aesthetic link between digital elaboration and codes.
Music Video - A stream that gives birth to a new meaning in the person who’s listening to it. A stream of continuity, rhythm, movement that transforms into shape and colour, colour and perception - creating a new identity. A new dimension in which sound and body merge into each other and raise.
