Nicola Conserva and Ruya Tekce are the winners of The Menswear Design Contest 2017. Istituto Secoli of Milan closed the second edition of the international contest dedicated to men's fashion aimed at non-professional students and fashion fans. "PRECIOUS" was the theme of this edition. The mood to inspire tells of an elegant and "precious" man, who wears an outfit with clean and simple lines, embellished with fabric inserts, embroidery, refined and minimal accessories always inside the garment. Nicola Conserva was the most voted on social and won the first prize: a stay in Florence and the entrances to Pitti Immagine Uomo, Ruya Tekce won the second prize and can live the experience offered by Pitti next January.