The 27th edition of Mittelmoda International Lab, one of the fashion world's leading contests, is going to take place in just a few weeks. Don’t miss the event on the 20th of September at the Micam, the world’s leading footwear fair.
Giovanni Notarnicola, already among the 2021 Designers to Watch and alumni of Istituto Secoli’s Menswear Undergraduate Course, is among Mittelmoda’s finalists and will present his capsule collection METAMORPHOSIS. The collection stands as a declaration against our society stereotypes. Its metaphorical message is based on the idea that, from the very moment of conception, human beings are influenced by the outside world, which inevitably changes their natural evolutionary path. The transformation concept is conveyed by the patterns of the garments, especially outerwear, altered in their most traditional codes.
#proudofyou Giovanni!